Mission, Values and Vision
Our Mission
SMS Equipment is a leading nationwide equipment distributor dedicated to continuously improving our services and product offerings to meet the unique requirements of our customers. Partnering with leading manufacturers and our employees, SMS strives to be the number one solutions provider to the construction, forestry, mining, and utility industries.
Our Values
SAFETY - We work “safe by choice not by accident.”
TRUTHFULNESS - We believe in uncompromised honesty and integrity with employees, customers and suppliers.
RESPECT - We respect the beliefs and opinions of all people.
PERFORMANCE - We encourage our employees to always perform to the best of their abilities, meeting the expectations of our customers and our company.
RECOGNITION - We continually recognize the many individual achievements of our employees.
LIFESTYLE - We ensure the needs of our employees are always met without losing sight of the requirements of the business.
COMMUNITY - We support the causes our employees believe in and the communities we live and work in.
ATTITUDE - We maintain optimism and remain dedicated to carry out our business according to our values.
Our Vision
To be the #1 equipment and solutions provider to our customers.
By knowing the needs of our customers and through our highly trained, safe and mobile workforce, SMS Equipment will be the number one solutions provider in the heavy equipment industry.
To be number one in the industries we serve requires continuous improvement to achieve benchmark reliability and sustainability. In addition to supplying equipment, we strive to remain customer orientated and provide solutions by having the right product range with a high lifecycle value that can be customized to your needs and delivered in your time frame. Further, the ability to put together the right solution requires service delivered by the appropriate people who possess competent knowledge and skills.
SMS Equipment is here to provide you with the right solution for your application.


