Mission, Vision and Values


Our Mission 

SMS Equipment is a leading nationwide equipment distributor dedicated to continuously improving our services and product offerings to meet the unique requirements of our customers. Partnering with leading manufacturers and our employees, SMS strives to be the number one solutions provider to the construction, forestry, mining, and utility industries.

Our Vision

To be the #1 equipment and solutions provider to our customers.

By knowing the needs of our customers and through our highly trained, safe and mobile workforce, SMS Equipment will be the number one solutions provider in the heavy equipment industry.

To be number one in the industries we serve requires continuous improvement to achieve benchmark reliability and sustainability. In addition to supplying equipment, we strive to remain customer orientated and provide solutions by having the right product range with a high life cycle value that can be customized to your needs and delivered in your time frame. Further, the ability to put together the right solution requires service delivered by the appropriate people who possess competent knowledge and skills.

SMS Equipment is here to provide you with the right solution for your application.

Our Values

Safety We work "safe by choice not by accident."
Truthfulness We believe in uncompromised honesty and integrity with employees, customers and suppliers.
Respect We respect the beliefs and opinions of all people.
Performance We encourage our employees to always perform to the best of their abilities, meeting the expectations of our customers and our company.
Recognition We continually recognize the many individual achievements of our employees.
Lifestyle We ensure the needs of our employees are always met without losing sight of the requirements of the business.
Community We support the causes our employees believe in and the communities we live and work in.
Attitude We maintain optimism and remain dedicated to carry out our business according to our values.